PUMA has but once more raised the bar on the planet of style and sport, reinvigorating the enduring Palermo sneaker with a recent and vibrant twist. Dua Lipa fronts the promoting marketing campaign, set in opposition to the beautiful backdrop of a historic Italian villa.
The Houdini singer channels blokecore, posing in outsized jerseys paired with jeans. It’s a celebration of this timeless basic, intertwining the magnificence of Italian heritage with modern model. Photographer Francesco Nazardo’s hanging photographs seize the essence of the marketing campaign: playful, candid, and brimming with life.
Dua Lipa for PUMA Palermo 2023 Marketing campaign
Beforehand, Dua Lipa showcased the PUMA Thrifted pack, and she or he additionally embraced excessive style with the Versace La Vacanza campaign. The PUMA Palermo sneaker, revered as a visitor of honor, is showcased amid frescoes and recent produce, embodying a novel mix of basic and trendy aesthetics.
Its newest iteration is a homage to its wealthy historical past, initially a favourite in Nineteen Eighties soccer stadiums. Its design, that includes a T-toe construction and the basic gum outsole, stays true to its roots. Nevertheless, the introduction of vibrant new colorways injects a up to date aptitude into this storied silhouette.
Dua Lipa, donning the timeless low-top, pairs it with outsized sportswear, denims, and team-colored tricots, encapsulating a contemporary terrace aesthetic that resonates with right now’s fashion-forward crowd.
Dua Lipa’s involvement brings a dynamic power to the marketing campaign. Her enthusiasm for Palermo’s new colorways and their versatility in styling displays the sneaker’s means to transcend tendencies. “Capturing in an unbelievable Italian villa was the best backdrop for a marketing campaign celebrating a timeless basic just like the Palermo,” Lipa feedback.
The PUMA Palermo, in its thrilling new colorways, is now out there for sneaker fans and style connoisseurs alike. Obtainable on PUMA.com, flagship shops, and choose retailers, this launch is just the start of what guarantees to be an thrilling journey into 2024 and past.